TASK 12: Yr 12- Making your products.

Creating Your Products

Once you have completed all your research and planning posts you need to begin making your final products. 

You should draft your products first and then gather target audience on them to use to make improvements.

• If you are creating an Audio Visual product you MUST edit your footage in Final Cut Pro. Remember to refer back to your codes and conventions post AND the mark scheme for your brief to help ensure you create a product that is fitted to your brief.

• If you are creating a Print product you MUST use photoshop to edit your work. Remember to refer back to your codes and conventions post AND the mark scheme for your brief to help ensure you create a product that is fitted to your brief.

• If you are creating an online product you MUST use a website designer. However, you are responsible for the design of the website and ALL content. If you rely to much on the pre existing template this will negatively affect your marks. 

You are required to create original material for this component. The use of existing brands or products is not permitted and the images, footage and text that you use in your media production must be original. If do not use original footage, images or text for the production, you cannot be awarded marks above band 1 for the production. 

• You are permitted to use existing generic logos such as production company logos, age certificate logos and barcodes. 
• You are permitted to use an existing song by a band or artist for the music video production option, provided the track chosen for the music video does not have an existing video. You may use existing music for an audio-visual soundtrack, but this must be copyright-free. 
• All other aspects of the cross-media production must be your own, original work. 
• Any non-original music used as a soundtrack or in a music video must be acknowledged on the cover sheet. 

Television

Magazines/Online

Film Marketing

Music Marketing

STATEMENT OF AIMS AND INTENTIONS

Statement of Aims and Intentions

Before you begin making your products you need to write your statement of Aims and Intentions. This is worth 10 marks. 

The statement must be approximately 500 words. Its purpose is to allow you to outline your plans for meeting the requirements of the brief and to demonstrate the ways in which you will apply your knowledge and understanding of the theoretical framework.

The Statement of Aims and Intentions MUST be submitted to your teacher before your production work commences. you will be required to explain:

Your response to the brief, including how you will reflect the industry context and target the intended audience. This may include reference to:

• The production processes, distribution and marketing, scheduling or regulatory issues.
• How the product reflects the values of the organisation, for example, if it is a television sequence for the BBC as a public service broadcaster or a music video for an artist signed to an independent record company.
• The demographics and psychographics of your target audience.

The methods you intend to use to position/appeal to your target audience, for example:

• The codes and conventions of media language
• The mode of address that will suit your audience- formal/informal

How you intend to use appropriate conventions and representations. This may include:

• The choices you made about the selection and combination of elements of media language you intend to use in your products.
• Any intertextual references to genre hybridity
• How you intend to use the codes and conventions to communicate meaning.
• The message you intend to communicate in your product. This may show your understanding of semiotics and the values, attitudes, and beliefs contained in your product.

The specific techniques you intend to use to construct representations including:

• Visual codes, technical codes, language
• The inclusion of under-represented or misrepresented groups or individuals
• How the way in which you construct representations communicates meaning.
• The reinforcing or challenging/subverting stereotypes
• How the representations you have constructed will relate to context, for example social, cultural, historical or political.

Success criteria
You should use subject specific terminology to demonstrate your knowledge and understanding of your chosen form. 

NB- One part of the cover sheet will be completed by you and will give details of:

• The software used in constructing your product
• Information about any non original music you have used
• Details of any non-assessed participants you have used in your production.

TASK 11: Yr 12- Filming/Shooting Schedule

Filming/Shooting Schedule task

For this task you are required to make a project plan including a timeline and the planned use of, for example, resources, equipment etc. 

Your  schedule is another crucial part of your project. The concept behind it is to show that you are organised when you come to actually collecting your footage- thus, that you know what actors/models, equipment and props are needed and can approximate how long it will take you to get everything you need.


You should complete a different schedule for every time you go out and film/shoot material, meaning that, as in the first example below, you may well only fill in three rows of one schedule.

A guide for completing the Schedule is offered below:

• Scene: should be the scene in your product. A scene changes when the location and/or time passes.
• Description: brief description of what is happening
• Characters/model(s): you should put the character/model name needed.
• Location: where are you filming/shooting? What problems might there be?
• Setups: the number of different camera angles you plan to film this from/take pictures of
• Time: how long you think it will take to film/take pictures- you should always be generous with this so that you avoid rushing- as a guide, I would recommend 10 minutes for the first setup and then 5 minutes for each additional setup
• Props: what props do you need for this scene- you may wish to put in brackets who will bring this on the day
• Equipment: What media equipment will you need (camera/SD/tripod/reflector)
• Costume: state the costume being worn- again, if there is anything unusual, ensure that you include who is responsible for bringing it.

REMEMBER: 

• Aim to  'Over-film' 'Over-shoot'  - particularly when shooting outdoors or for key close-up scenes. The more material you have to work with the better.

• Excellent continuity is vital for a top mark - i.e. the weather/lighting/costume/make-up (etc.) should be exactly the same throughout (particularly if you are filming)