STATEMENT OF AIMS AND INTENTIONS

Statement of Aims and Intentions

Before you begin making your products you need to write your statement of Aims and Intentions. This is worth 10 marks. 

The statement must be approximately 500 words. Its purpose is to allow you to outline your plans for meeting the requirements of the brief and to demonstrate the ways in which you will apply your knowledge and understanding of the theoretical framework.

The Statement of Aims and Intentions MUST be submitted to your teacher before your production work commences. you will be required to explain:

Your response to the brief, including how you will reflect the industry context and target the intended audience. This may include reference to:

• The production processes, distribution and marketing, scheduling or regulatory issues.
• How the product reflects the values of the organisation, for example, if it is a television sequence for the BBC as a public service broadcaster or a music video for an artist signed to an independent record company.
• The demographics and psychographics of your target audience.

The methods you intend to use to position/appeal to your target audience, for example:

• The codes and conventions of media language
• The mode of address that will suit your audience- formal/informal

How you intend to use appropriate conventions and representations. This may include:

• The choices you made about the selection and combination of elements of media language you intend to use in your products.
• Any intertextual references to genre hybridity
• How you intend to use the codes and conventions to communicate meaning.
• The message you intend to communicate in your product. This may show your understanding of semiotics and the values, attitudes, and beliefs contained in your product.

The specific techniques you intend to use to construct representations including:

• Visual codes, technical codes, language
• The inclusion of under-represented or misrepresented groups or individuals
• How the way in which you construct representations communicates meaning.
• The reinforcing or challenging/subverting stereotypes
• How the representations you have constructed will relate to context, for example social, cultural, historical or political.

Success criteria
You should use subject specific terminology to demonstrate your knowledge and understanding of your chosen form. 

NB- One part of the cover sheet will be completed by you and will give details of:

• The software used in constructing your product
• Information about any non original music you have used
• Details of any non-assessed participants you have used in your production.